Maxx Chewning’s Sour Strips Net Worth – Building The Candy Empire

Maxx Chewning launched Sour Strips back in 2019 and has since grown the business into a multi million dollar candy empire. In this article we’ll go into detail talking about Maxx Chewning’s Sour Strips net worth and the Sour Strips revenue, as well as the startup struggles, all the way to today’s success.

The Start-up

Launched back in September 2019 by owner Maxx Chewning with a $50,000 investment, the brand was an instant hit, selling 20,000 units within the first hour. The work behind this success however, was started back in 2018 when Maxx decided he was going to start the company. He moved to Texas and brainstormed the idea even more, until he found a great supplier and started the creative process. 

Maxx Chewning came up with the name Sour Strips, and was amazed to find that nobody had used the name, and even the domain was available to purchase for $200. The logo and brand were born, the manufacturing process began and the launch was in the pipeline.

On Maxx’s 30th birthday, he launched Sour Strips. Sample packs went out to influencers and friends, the hype was built and the first 20,000 units sold out within the hour. 

What is Maxx Chewning’s Sour Strips Net Worth in 2022?

Since its birth in 2017, Maxx Chewning has grown his candy brand Sour Strips using both online sales and partnerships with physical retail stores. Sour Strips has since sold over 10 MILLION bags of candy through the combined channels. This means there are around 100,000 units per week being dispatched to retailers alone.

Regarding the Sour Strips revenue – Averaging around $3 a bag, we know that Sour Strips has sold 10M bags, so this puts the Sour Strips Revenue around $30,000,000. However, Maxx will sell the bags to retailers for a lot lower than $3 each, so we expect a more realistic Sour Strips Revenue of around $20,000,000 made up of online direct sales, and retailer bulk purchases.

Due to the costs of running a candy business, the overheads and fees are super high. With this volume of orders though, the Sour Strips profit is looking great. Muscle and Wealth estimate that Maxx Chewning’s Sour Strips Net Worth to be around $25,000,000.

If Maxx Chewning was to sell Sour Strips, we’d look to x4 the profit to get a Sour Strips valuation and this would look something like $40,000,000. It is safe to say that Maxx has built a candy empire.

Maxx Chewning is certainly crushing the candy game, but his personal Net Worth is even more impressive with his multiple companies combined. We won’t go into detail too much in this article about personal net worth as this is mainly focused about Maxx Chewning’s Sour Strips Net Worth. As the company continues to grow, we imagine this would grow even higher. Maxx has always wanted to start his candy business, so we don’t see him selling it anytime soon. With how fast the company is growing, it’s difficult to predict the Sour Strips net worth for the future, but it could double in the next 12 months with continued rollout into major stores and the social media drive behind the brand.

Where can you buy Sour Strips?

Sour Strips rollout is still underway and is growing far and wide. At the moment, Sour Strips can be purchased in major big brand stores such as Walmart, Target and HEB. There are also many mini marts and gas stations that stock Sour Strips so be sure to head down to your local store and pick a pack up. To save a wasted journey, you can check your nearest store location using the Sour Strips store locator:

Are Sour Strips actually sour? 

YES! Sour Strips are definitely worth a try if you’re a fan of sour candy. The variety pack is the best choice if you’ve not tried them before, as some flavors are more sour than others. In terms of how sour the Sour Strips are, they’re enjoyable enough to get your mouth watering without being too sour that they upset your stomach.

Have you tried sour strips yet? What do you think of Maxx Chewning’s Sour Strips business empire? Let us know below in the comments.

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